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You Want A Seat At The Table? Then You Got To Earn It

As a corporate PR advisor, I regularly emphasize the importance of having the head of communications seated at the top management table. I could go on ond on about why this is so important, especially when it comes to leveraging strategic PR programmes or aligning operations with public opinion.

But on this particular day, I won’t.

Today I will emphasize the harsh truth that it is not the responsibility of the top management to seat the head of communication at their table. The responsibility lies fully with the function itself to earn that position – and that makes all the difference.

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Author:

As the author of Doctor Spin, Jerry's passionate about online promotion, persuasion and public relations. Outside of blogging, he runs the specialist PR agency, Mad Science Digital, as well as the national e-learning academy, PR of Sweden. Jerry lives in Stockholm with his wife Lisah and his son Jack. Click here to subscribe to Jerry's updates!

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