As a corporate PR advisor, I regularly emphasize the importance of having the head of communications seated at the top management table. I could go on ond on about why this is so important, especially when it comes to leveraging strategic PR programmes or aligning operations with public opinion.

But on this particular day, I won’t.

Today I will emphasize the harsh truth that it is not the responsibility of the top management to seat the head of communication at their table. The responsibility lies fully with the function itself to earn that position – and that makes all the difference.

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PR Blogger:

As the author of Doctor Spin, Jerry's passionate about PR and strategic communications. He runs the agency Spin Factory and hosts online courses at Spin Academy. Jerry lives in Stockholm, Sweden with his wife Lisah, television news anchor and journalist, and their two-year-old son, Jack. Click here to subscribe to Jerry's posts!

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