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FREE TRAINING: Do you know how to grow your business and brand online?

If you want to learn 28 Insider Digital PR Secrets on how to:

> build a massive audience of true fans endorsing your business
> grow your traffic exponentially with inbound marketing
> persuade A-list influencers to share your message

… grab my FREE 28-Day Digital PR Challenge — enroll now!

How To Spin Instagram And Gain Thousands Of Passionate Followers

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Instagram has become a social network many companies and organizations consider building a following on.

But how do you become successful as a brand on Instagram?

  • Are there any magic hashtags that you can use?
  • Or a way to game the Instagram user recommendation engine?
  • Should you sharpen your comedy skills — or just take some photography classes?

Well, there is a profound spin strategy that will help you. But it might just not be what you think …

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social follower contract

It’s time for a Monday Challenge again. Here we go:

How should I prioritize where to put my time and energy between all various opportunities and social channels in digital marketing? — Camilla, Sweden.

It’s sort of becoming my modus operandi to recommend a shift in perspective. But a shift in perspective is exactly what’s needed here!

Instead of thinking about where to put energy and resources, I suggest focus on what you might have to say and whether or not this will be interesting to anyone or not.

Like this:

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publics PR

Imagine two guys.

They live in the same place, they have similar jobs, they drive comparable cars and they have matching family constellations and socio-economic backgrounds.

They’re both Average Joes.

Now, will you reach both of them through the same media channels?

In corporate communication, how we group people is often referred to as ‘segmentation’. And how you segment your market is important. In fact, your success depends on it.

But we must stop grouping people on basis of their age, gender and location. We must find our way back to the ‘publics’ in public relations.

Here’s why (and how):

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How To Find Publics Online — And How To Activate Them

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Do you know exactly who you want to reach, but not exactly where to find them online? In this Monday Challenge, we’re looking into how to find the people you want to reach.

My biggest challenge is to find my target group. I know who I want to reach, but where do I find them digitally — and how do I stand out from the crowd in that channel? – Eva-Lena, Sweden.

I love this question, but it’s a tough one to answer, since it focuses on the core challenge of all marketing; how to find and reach the right people with the right message.

Here’s how I would tackle the question:

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Set An Engagement Bottom Line (EBL) To Increase Social Sharing

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Are you responsible for your company’s blog? And are you struggling with sharing numbers that never seems to go up, no matter how awesome content you produce? And as a result, are you also struggling with determining how much content to actually produce — and how often to post?

Well, you’re not alone. There are a great number of corporate blogs out there that never seems to catch a break. Either they give up or they keep pouring time and resources into creating content that few people ever get to benefit from.

But I’ve got an alternative solution for you in this post:

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