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FREE TRAINING: Do you know how to grow your business and brand online?

If you want to learn 28 Insider Digital PR Secrets on how to:

> build a massive audience of true fans endorsing your business
> grow your traffic exponentially with inbound marketing
> persuade A-list influencers to share your message

… grab my FREE 28-Day Digital PR Challenge — enroll now!

What Does A Community Manager Do? +Bonus: The CM Toolbox

community manager

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone.

‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do?

Here goes:

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Why Freelancers Are Rising As The New Marketing Elite

marketing elite

I’ve met my fair share of venture capitalists — and entrepreneurs seeking their funding and support. One online startup I used to know went through 25-30MSEK (2,6-3,1MEUR) in less than two years without generating any revenue whatsoever. The VCs wanted a ‘unicorn investment’, the entrepreneur wanted a yacht. But as for most venture-backed online startups, in the end, it just didn’t work out for anyone.

Lots of interesting marketing practices (growth hacking, viral loop design, ramping up, quant marketing etc.) comes out of the online startup space and these companies are often regarded as the ‘marketing elite’ today. But there’s a much more quiet revolution going on simultaneously, a revolution where marketing freelancers are becoming a class in their own right — all the while traditional advertising- and PR agencies, who used to attract the best of the best, struggle.

What makes this new breed of online creatives so interesting is what motivates them — and it’s not wanting to buy a yacht or to lead a life in luxury. So if not wealth then, what is it that drives these people?

Here goes:

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Freelance Life: My Morning Routine

morning routine

I’m a firm believer in the idea that the first 1-2 hours of one’s day should be completely scripted to avoid decision fatigue, simply by saving your energy for more important decisions that might come up during the day.

So I make sure to follow a pretty strict morning routine. Some days I fail to follow each step, especially when I’m traveling, but when I get everything right, then I feel great for the rest of the day!

But when my son Jack came along a little less than a year ago, I had to drastically change my morning routine. As a parent (and a freelancer!), discipline is of the utmost importance. Therefore I thought that it would be useful to check out my personal morning routine. And please make sure to add your best tips and tricks in the comments.

Here goes:

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How To Spin Instagram And Gain Thousands Of Passionate Followers


Instagram has become a social network many companies and organizations consider building a following on.

But how do you become successful as a brand on Instagram?

  • Are there any magic hashtags that you can use?
  • Or a way to game the Instagram user recommendation engine?
  • Should you sharpen your comedy skills — or just take some photography classes?

Well, there is a profound spin strategy that will help you. But it might just not be what you think …

Here goes:

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social follower contract

It’s time for a Monday Challenge again. Here we go:

How should I prioritize where to put my time and energy between all various opportunities and social channels in digital marketing? — Camilla, Sweden.

It’s sort of becoming my modus operandi to recommend a shift in perspective. But a shift in perspective is exactly what’s needed here!

Instead of thinking about where to put energy and resources, I suggest focus on what you might have to say and whether or not this will be interesting to anyone or not.

Like this:

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