I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone.
‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do?
I’ve met my fair share of venture capitalists — and entrepreneurs seeking their funding and support. One online startup I used to know went through 25-30MSEK (2,6-3,1MEUR) in less than two years without generating any revenue whatsoever. The VCs wanted a ‘unicorn investment’, the entrepreneur wanted a yacht. But as for most venture-backed online startups, in the end, it just didn’t work out for anyone.
Lots of interesting marketing practices (growth hacking, viral loop design, ramping up, quant marketing etc.) comes out of the online startup space and these companies are often regarded as the ‘marketing elite’ today. But there’s a much more quiet revolution going on simultaneously, a revolution where marketing freelancers are becoming a class in their own right — all the while traditional advertising- and PR agencies, who used to attract the best of the best, struggle.
What makes this new breed of online creatives so interesting is what motivates them — and it’s not wanting to buy a yacht or to lead a life in luxury. So if not wealth then, what is it that drives these people?
I’m a firm believer in the idea that the first 1-2 hours of one’s day should be completely scripted to avoid decision fatigue, simply by saving your energy for more important decisions that might come up during the day.
So I make sure to follow a pretty strict morning routine. Some days I fail to follow each step, especially when I’m traveling, but when I get everything right, then I feel great for the rest of the day!
But when my son Jack came along a little less than a year ago, I had to drastically change my morning routine. As a parent (and a freelancer!), discipline is of the utmost importance. Therefore I thought that it would be useful to check out my personal morning routine. And please make sure to add your best tips and tricks in the comments.