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virtual reality

I’m fascinated by virtual reality the same way I’m fascinated by science fiction:

Yes, I wouldn’t mind owning a light-saber or travel in light speed. But since that won’t happen anytime soon, I’ll have to settle for what might happen a bit sooner. And this is where virtual reality comes into play.

Wouldn’t it be awesome to get a Playstation just to be able to play games using their new VR headset? The demos I’ve seen looks spectacular. Still, from what I’m reading this week, VR is more than just gaming. Anyway.

A lot of interesting reads this week.

Here goes:

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media training class

Over the years, I’ve must’ve done between 50-60 media training sessions with corporate- or political spokespersons.

Standing in front of a camera or a microphone can be stressful for anyone, especially if you’re facing a crisis. Therefore, many leaders, politicians, and communication professionals invest in media training.

Still, many have expressed their concerns about corporate media training in general. They say:

“You can always spot a media trained person. They talk and act like assholes. Honestly, I don’t see the point in whatever guys like you are teaching these people.”

Talking with reporters, especially in tense situations, is difficult. What official spokespersons often do, is that they take what advice they’ve been given, and they take it too far.

Here’s how this happens (and how to avoid it):

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Screen Shot 2016-01-17 at 23.08.11

Back in the day, I used to post roundups all the time.

I loved creating these posts since they forced me to write a short comment or summary on each interesting piece, thus helping me to remember more of all those insights.

And if I can resume this practice, and at the same time help more readers find more great articles, then why not? Win-win.

Here goes:

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Tinitell Family

Tinitell is a wristphone designed for kids that raised $100,000 in just 10 days through crowdfunding site Kickstarter.

The campaign closed on $140,933 and the wristphone is now in production. Without any venture capital, we had to bootstrap everything.

This is the story about the project. It contains several interesting and useful learnings for those interested in launching crowdfunding projects.

Here goes:

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Snapchat For Grown Ups

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I confess.

When Snapchat started gaining traction, I failed to see what the whole point of the app was.

Personally, I like to put some love into the content I create, so producing disappearing content felt like a waste of time and energy. And I’m not into sending NSFW stuff to people, so I thought that all those teenagers could keep Snapchat for themselves. That even a PR expert like myself sometimes has to admit that there are some things that I’m simply too old to enjoy.

I got over it, though. (You’re never too old to play around and have some fun, right?) Snapchat is a wonderfully quirky little app.

But where most new apps are easy-to-use right out of the box, Snapchat simply does things differently. And this is why I wanted to put together this brief post aimed at all you grown ups who aren’t using Snapchat just yet!

Here we go:

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