I’m fascinated by virtual reality the same way I’m fascinated by science fiction:
Yes, I wouldn’t mind owning a light-saber or travel in light speed. But since that won’t happen anytime soon, I’ll have to settle for what might happen a bit sooner. And this is where virtual reality comes into play.
Wouldn’t it be awesome to get a Playstation just to be able to play games using their new VR headset? The demos I’ve seen looks spectacular. Still, from what I’m reading this week, VR is more than just gaming. Anyway.
Over the years, I’ve must’ve done between 50-60 media training sessions with corporate- or political spokespersons.
Standing in front of a camera or a microphone can be stressful for anyone, especially if you’re facing a crisis. Therefore, many leaders, politicians, and communication professionals invest in media training.
Still, many have expressed their concerns about corporate media training in general. They say:
“You can always spot a media trained person. They talk and act like assholes. Honestly, I don’t see the point in whatever guys like you are teaching these people.”
Talking with reporters, especially in tense situations, is difficult. What official spokespersons often do, is that they take what advice they’ve been given, and they take it too far.
When Snapchat started gaining traction, I failed to see what the whole point of the app was.
Personally, I like to put some love into the content I create, so producing disappearing content felt like a waste of time and energy. And I’m not into sending NSFW stuff to people, so I thought that all those teenagers could keep Snapchat for themselves. That even a PR expert like myself sometimes has to admit that there are some things that I’m simply too old to enjoy.
I got over it, though. (You’re never too old to play around and have some fun, right?) Snapchat is a wonderfully quirky little app.
But where most new apps are easy-to-use right out of the box, Snapchat simply does things differently. And this is why I wanted to put together this brief post aimed at all you grown ups who aren’t using Snapchat just yet!
Jerry (alias Doctor Spin) is a leading European PR freelancer working as a digital strategist, copywriter, and global speaker. Founder & CEO, Spin Factory.Follow @DoctorSpinPR Consider hiring me for your next project? Learn more.