Imagine two guys. They live in the same place, they have similar jobs, they drive comparable cars and they have the same type of family constellation and socio-economic backgrounds. They’re both Average Joes in many ways. Now, will you reach both of them through the same channels?
In corporate communication, how we group people is often referred to as ‘segmentation’. And how you segment your market is important. Your success depends on it.
But we must stop grouping people on basis of their age, gender and location. We must find our way back to the ‘publics’ in public relations.
Are you responsible for your company’s blog? And are you struggling with sharing numbers that never seems to go up, no matter how awesome content you produce? And as a result, are you also struggling with determining how much content to actually produce — and how often to post?
Well, you’re not alone. There are a great number of corporate blogs out there that never seems to catch a break. Either they give up or they keep pouring time and resources into creating content that few people ever get to benefit from.
But I’ve got an alternative solution for you in this post: